A TASTE OF SUMMER - SOCIAL MEDIA CAMPAIGN
NODA was one of the clients I worked with during my time at Blonde Inc., a production company recognised by Forbes for its innovative approach to storytelling.
Out of hundreds of applicants, I was selected to join Blonde Inc.’s prestigious film directing and creative concept development program, where I honed my skills in crafting engaging narratives, leading creative teams, and managing projects from initial concept to final delivery.
the strategy
In today’s society, honesty, authenticity and transparency is the key to gaining loyal customers. Brands are increasingly relying on influencers and content creators to try their products and share their honest opinions. This style of creator-led content is not only popular because it’s informative, but it’s an authentic way to showcase a product, and as the curious beings we are, it invites us to try the product for ourselves.
We took on an authentic and organic approach, creating a concept that feels human and light-hearted.
We wanted to position NODA as a cross-generational, cross-cultural beverage brand for everyone. In order to achieve this, we showed the variety of faces and personalities of NODA customers and, with them, explored the world of NODA.
THE CONCEPT
Including only sparkling water and 30% pressed organic fruit.
NODA is all about keeping it real... literally.
I created a concept in line with this, bringing real people to experience the authentic taste of NODA.
We created a series of 5 films where individuals with bold personalities and interesting perspectives try NODA and share their thoughts and feelings.
Each film captures a different aspect of NODA, with some of the cast focusing on the fresh taste while some reminisce on the summer feeling the flavours bring.
Overall, the films captures the array of positive feelings, thoughts and memories that arise when drinking NODA.
Check them out over on Instagram.